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Guy Aridor

Guy Aridor is an Assistant Professor of Marketing at Northwestern University, Kellogg School of Management as well as a CESifo Research Network Affiliate. He studies policy and antitrust issues in the digital economy, with a focus on topics in social media, online recommendation systems, and consumer privacy. He holds a PhD in Economics from Columbia University.
Democracy

How Much Election News Do Americans Actually See on Their Phones?

Guy Aridor
Smartphones have become a primary gateway for consuming political news, but we know little about what individuals actually see on their phones. In new research, Guy Aridor, Tevel Dekel, Rafael Jiménez Durán, Ro’ee Levy, and Lena Song open the smartphone black box using novel content data and document individuals’ exposure to election-related content during the 2024 presidential election, as well as the drivers of this exposure.

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