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“Pay for Half” Offers a Better Remedy for Google’s Search Monopoly

Alissa Cooper, Fiona Scott Morton and Nick Jacobson

A remedy of “Pay for Half” that limits the share of devices for which Google can pay for default search status, as well as the share of revenue Google can pay its channel parters for that status, offers a middle ground that would help restore competition while preserving revenue for distribution partners, argue Alissa Cooper, Fiona Scott Morton, and Nick Jacobson.

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“Pay for Half” Offers a Better Remedy for Google’s Search Monopoly

Recent Authors

Corporate Leaders Have Moved Left, But the Money Hasn’t Followed

Merger Review Should Test for Labor Market Mavericks

Call for 2027 Applications: The Stigler Center Journalists in Residence Program

American Slaveholders Lost Their Wealth but Kept Their Political Power

Chilean Regulators Are Exploring the Effects of a “No Exception” Rule Against Most-Favored Nation Clauses in Digital Markets

Green Public Procurement Was Supposed To Reduce Emissions. It’s Also Reducing Competition

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Featured Stories

Corporate Leaders Have Moved Left, But the Money Hasn’t Followed

Merger Review Should Test for Labor Market Mavericks

Call for 2027 Applications: The Stigler Center Journalists in Residence Program

American Slaveholders Lost Their Wealth but Kept Their Political Power

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Chilean Regulators Are Exploring the Effects of a “No Exception” Rule Against Most-Favored Nation Clauses in Digital Markets

Green Public Procurement Was Supposed To Reduce Emissions. It’s Also Reducing Competition

School Smartphone Bans Show No Effect on Youth Mental Health

How Newspaper Competition Fueled Quebec’s 1837 Rebellion

The G7 Is Failing To Address Global Imbalances

Property Rights Provide an Exit From Social Institutions

Fears of “Anticompetitive Acquiescence” in AI Copyright Do Not Survive Empiricism

America’s Most Effective Birth Control Wasn’t a Policy. It Was a Phone.

When Competitors Share Owners, They Automate More and Hire Less

Faculty Campaign Contributions Reveal a Homogeneous Academic Marketplace of Ideas

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ProMarketInsights shaping the future of capitalism