Advertising

How Big Media Handed Digital Advertising to Big Tech

The current structure of digital advertising markets makes the Google-Facebook duopoly an unavoidable trading partner for every party in the content consumption...

Big Tech’s Fight Over Privacy: Could Facebook Win an Antitrust Lawsuit Against Apple?

Do the new iOS 14 privacy features violate antitrust laws? If Facebook brings an antitrust suit against Apple, as it is reportedly...

Should Facebook Pick a Side?

Boycott organizers want Facebook to “pick a side” and align its corporate operations with aggressive activism on issues such as racism and...

Why Most Advertisers Can’t Afford to Boycott Facebook

While big brands can afford to pause their addiction to Facebook, most advertisers cannot participate, as they have become so dependent on...

Google’s and Facebook’s Grip on Digital Advertising Markets

Since July 2019, the UK's Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on...

Can Google Mobilize Its Users to Lobby Elected Officials?

Google has an 87 percent market share in the search business and the potential to mobilize more voters than the Democratic primaries, according to...

Twitter Refused to Promote the New Capitalisn’t Episode: This Is a Problem for Free Speech (and for American Health Care)

Twitter banned political ads from its platform but has full discretion in deciding what constitutes a "political ad." The Stigler Center tried to promote...

The Intersection of Privacy, Data, and Competition

The issues around technology, data, and privacy are complicated, but solving them is less tricky that many companies would have Congress believe. Editor’s note: The...

How the Adtech Market Incentivizes Profit-Driven Disinformation

If we want to solve the disinformation crisis, we need to fix the perverse incentives created by the online advertising market through structural and...

Digital Platforms’ Targeting Tools Are Opaque and Potentially Dangerous

A lawsuit claims that Facebook inflated video metrics to lure advertisers. Facebook denies, but it's worth noting that it would be much easier for...

LATEST NEWS

Voters Still Believe Politics is About the Common Good, Not Just Rent-Seeking

Do voters still believe that politics can be a source for common-good policies and not just partisan bickering and rent-seeking? With political...

How to Design Data Protection Laws That Actually Work 

More and more countries are passing data protection laws, yet empirical studies show that these laws rarely deliver on their promises. A...

Are Monopolists or Cartels the True Source of Anticompetitive US Political Power?

Trade associations are often the biggest obstacles to competitive markets, especially when those organizations use their influence to change public policy in...

The Uber Files Reveal The Risk of Private Interests Controlling Our Data

Researchers discovered that the introduction of Uber had negative impacts on transportation, findings that required cooperation with public authorities when Uber refused...

Google’s Anticompetitive Conduct and the Remedies to Prevent It

The Stigler Center, of which ProMarket is a part, recently hosted a panel discussion looking at the antitrust case against Google and...