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health

The Rise of the Opioids: How Purdue Invented New Markets for OxyContin

David Egilman, Gregory Collins, Julie Falender, Naomi Shembo, Ciara Keegan, Sunil Tohan
Purdue's strategy was to market its opioids directly to patients via brochures, videos, advertisements, and the internet. It also provided information to doctors and...

How to Lobby on E-Waste? A New Stigler Center Case Study on the Hewlett-Packard Dilemma

ProMarket writers
Brian K. Richter’s case study illustrates how firms can use lobbying strategies to complement socially responsible activities that are cost centers and turn them...
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The publication of the Stigler Center at The University of Chicago Booth School of Business

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