Adtech
How Big Media Handed Digital Advertising to Big Tech
The current structure of digital advertising markets makes the Google-Facebook duopoly an unavoidable trading partner for every party in the content consumption supply chain,...
Why Most Advertisers Can’t Afford to Boycott Facebook
While big brands can afford to pause their addiction to Facebook, most advertisers cannot participate, as they have become so dependent on Facebook’s ad-targeting...
Twitter Refused to Promote the New Capitalisn’t Episode: This Is a Problem for Free Speech (and for American Health Care)
Twitter banned political ads from its platform but has full discretion in deciding what constitutes a "political ad." The Stigler Center tried to promote...
How the Adtech Market Incentivizes Profit-Driven Disinformation
If we want to solve the disinformation crisis, we need to fix the perverse incentives created by the online advertising market through structural and...
