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Topics
Capture
The Chicago School
Culture & Society
The Digital Economy
Economic History
The Equitable Economy
The Green Economy
The Information Economy
International Economics
The Role of the State
About
ProMarket Mentions
Purdue pharma
The Rise of the Opioids: How Purdue Invented New Markets for OxyContin
David Egilman, Gregory Collins, Julie Falender, Naomi Shembo, Ciara Keegan, Sunil Tohan
Purdue's strategy was to market its opioids directly to patients via brochures, videos, advertisements, and the internet. It also provided information to doctors and...
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