Google Search

Judge Amit Mehta’s remedies for Google’s search monopoly stopped short of banning payments for default search placement, reflecting the hope that generative AI will erode the power of traditional search. Cristian Santesteban argues the opposite: in the AI era of search, defaults may matter more by steering critical data and learning signals from AI-powered search sessions to the most dominant product. This mechanism can potentially compound Google’s advantage.

The Google Search monopoly case focused on how Google’s agreements with Apple to set Google Search as the exclusive default search engine on Apple’s mobile devices allowed Google to solidify its monopoly in internet search. However, a less-explored dimension of these agreements is how they likewise fortified Apple’s monopoly power in the smartphone market, writes Steven C. Salop.

Drawing on her working paper, Giovanna Massarotto discusses three algorithmic approaches to how Google can fairly and efficiently share its data with rivals per the requirements of a court’s mandated remedy for illegally monopolizing the online search market.

Judge Amit Mehta shaped his remedies in the Google Search case on the assumption that startups developing generative artificial intelligence models can restore competition in internet search. Mihir Kshirsagar analyzes the barriers to entry these startups face—scale, distribution, defaults, data and integration advantages, and content access—to show how Big Tech is still in control of the future of the search industry.

Erik Hovenkamp and A. Douglas Melamed discuss what Judge Amit Mehta got right and wrong in his remedy decision in the Google Search antitrust case.

Judge Amit Mehta will shortly provide his remedy to Google’s monopoly in internet search. Fiona Scott Morton and Paul Heidhues argue that the remedy must include a cap on Google’s payments to the mobile phone manufacturers, carriers, and web browsers that propelled its monopoly. Because any outright ban risks harming Google’s current partners in the short term, Judge Mehta should consider pursuing a flexible ban that instead limits the revenue these partners can receive from Google in order to encourage market entry and competition.

In a new report, Eric Rescorla and Alissa Cooper analyze how Google’s browser, Chrome, could operate successfully as an independent entity if the court presiding over Google Search orders its divestiture.

Karina Montoya reflects on the end of the remedies phase of the Department of Justice’s case against Google for monopolizing the online search market. She argues that Google’s warnings against divestiture of its browser, Chrome, fall short and that a breakup will benefit the security of the internet, innovation, and users.

Steven C. Salop argues that as part of any remedy outcome from the Google Search case, Google cannot be permitted to enter agreements with...

Three antitrust experts review the trends and cases that defined United States antitrust in 2024.