Shirsho Biswas

Shirsho Biswas graduated with a Ph.D. in Marketing from the University of Chicago Booth School of Business in June 2020. He starts as Assistant Professor of Marketing at the University of Washington, Seattle in mid-July 2020. His research interests include studying consumer response to advertising and media by employing both large scale field experimentation and econometric analysis.

Covid-19

The Persuasive Effect of Fox News: How Increases in Fox News Viewership Reduced Compliance With Social Distancing Guidelines

Jean-Pierre Dubé

Using zip-code level data on Fox News viewership and individual cellphone movement data, a recent study finds that increasing the local viewership of Fox...

Shirsho Biswas

Latest news

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Digital Empires

Driving Innovation with Antitrust