Jean-Pierre Dubé

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business, Director of the Kilts Center for Marketing, a Research Associate at the National Bureau of Economic Research, and an Academic Trustee for the Marketing Science Institute. Dubé’s research interests lie at the intersection of empirical industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded differentiated products, price discrimination, advertising and issues related to the industrial market structure of consumer goods markets, Food Deserts and the role of misinformation in consumer demand. His work has been published in leading journals such as The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is currently an area editor for the Journal of Marketing Research, Management Science and Marketing Science. He was awarded the 2008 Paul E. Green Award for the best paper in the Journal of Marketing Research.

The Persuasive Effect of Fox News: How Increases in Fox News Viewership Reduced Compliance With Social Distancing Guidelines

Using zip-code level data on Fox News viewership and individual cellphone movement data, a recent study finds that increasing the local viewership of Fox...

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