Sander van der Linden

Sander van der Linden is Professor of Social Psychology in Society in the Department of Psychology at the University of Cambridge and Director of the Cambridge Social Decision-Making Lab. Before coming to Cambridge, he held posts at Princeton and Yale University. His research interests center around the psychology of human judgment and decision-making. In particular, he is interested in the social influence and persuasion process and how people are influenced by (mis)information and gain resistance to persuasion through psychological inoculation. He is also interested in the study of fake news, media effects, social networks, and belief systems (e.g., conspiracy theories), as well as the emergence of social norms, polarization, reasoning about evidence, and public understanding of risk and uncertainty. His research spans from social psychology to cognitive science using a variety of techniques, from virtual reality to survey and lab studies to computational social science and large-scale (online) interventions. His book FOOLPROOF: Why Misinformation Infects Our Minds and How to Build Immunity (HarperCollins/WW Norton, www.foolproofbook.com) was listed by the BBC, Cosmopolitan, Apple, Men's Health, Inc.com, and Next Big Idea's as one of the most anticipated non-fiction books of 2023 and named a Financial Times Best Book of the Year, Waterstones Best Book of the Year, One of Nature's Top 10 Books of 2023, A Notable Behavioral Science Book of 2023, and won the 2023 Best Psychology Book Prize from the British Psychological Society.

How Companies Should Combat Rage Farming Attempts

Alan D. Jagolinzer and Sander van der Linden highlight a dangerous trend of influencers who deliberately target corporations with disinformation, called “rage farming.” The authors use United Airlines to illustrate the damage this can cause to a business and argue that corporations should counter rage farming with proactive messaging rather than staying silent.

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