Jeromee "JJ" Johnson is President of Tellus App, Inc., a real estate and financial technology company. He previously served as Head of BATS Options Exchange and co-founded 3D Markets, the first U.S. equity options dark pool.
Digital marketplaces make comparing credit lending options easier for potential borrowers. However, Jeromee "JJ" Johnson cautions that online platforms may be turning comparison itself into a signal to lenders—at a cost to applicants.