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Andrey Simonov

Andrey Simonov is a Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School, Columbia University. He studies marketing and economics of media products and markets, such as advertising, news, and entertainment.
Media

Media Capture Doesn’t Need the Newsroom

Andrey Simonov
In new research, Andrey Simonov, Daniil Mikhailov, Ruben Enikolopov, and Ruben Durante estimate that when a 2016 law pushed Russia’s leading news aggregator Yandex to reduce its references to independent outlets, readers kept following its recommended news stories as before, reducing traffic to the excluded outlets. In response, excluded outlets changed the news they produced.
Covid-19

The Persuasive Effect of Fox News: How Increases in Fox News Viewership Reduced Compliance With Social Distancing Guidelines

Jean-Pierre Dubé
Using zip-code level data on Fox News viewership and individual cellphone movement data, a recent study finds that increasing the local viewership of Fox...

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