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Mihir Kshirsagar

Mihir Kshirsagar directs the technology policy clinic at Princeton's Center for Information Technology Policy (CITP). Drawing on his background as an antitrust and consumer protection litigator, his research examines the consumer impact of digital markets and explores how digital public infrastructure can be designed for public benefit.
Antitrust and Competition

Will GenAI Break Google’s Dominance in Search?

Mihir Kshirsagar
Judge Amit Mehta shaped his remedies in the Google Search case on the assumption that startups developing generative artificial intelligence models can restore competition in internet search. Mihir Kshirsagar analyzes the barriers to entry these startups face—scale, distribution, defaults, data and integration advantages, and content access—to show how Big Tech is still in control of the future of the search industry.

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The publication of the Stigler Center at The University of Chicago Booth School of Business

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