Alan D. Jagolinzer and Sander van der Linden

Alan D. Jagolinzer is the Professor of Financial Accounting at the University of Cambridge Judge Business School and is a former United States Air Force instructor, spin-demonstration, and evaluator pilot. Sander van der Linden is the Professor of Social Psychology in Society and Director, Cambridge Social Decision-Making Lab at the University of Cambridge and Author of Foolproof: Why We Fall for Misinformation and How to Build Immunity.